Dacula Group Using Word of Mouth to Grow Business

Each Thursday, a group of local business people meet at the Hamilton Mill Clubhouse to help build each other's business.

Business Network International (BNI), explained member David Lawler, uses word of mouth advertising to get referral business for its members. 

"Our members meet every week to exchange our referrals and to strengthen our relationships so that when I make a referral to somebody in the group, they merely have to close it," he said. "I've done the pre-sale. They make the call, the deal is done."

Scott Williams, BNI director for the Hamilton Mill chapter, said the philosophy of the group is "Givers gain."

"If I give business to you, you'll give business back to me," he explained.

According to Williams, BNI has over 30 chapters in the Atlanta area and more than 5,000 around the world. Its members, Williams said, pass $60 million worth of business referrals each year.

The . For more details, contact David Lawler at dlawler@dlawler.com.

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